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Penn State Quarterback Dew Allar Alligns With Prominent Finance Power in New NIL Move

Originally posted on Athlon Sports
By Kevin Matthew Borba | Last updated Sep 25, 2025 1:19 PM ET

Key Points:

Penn State QB Drew Allar lands big NIL deal with financial power.
Drew Allar has a $2.8 million NIL Valuation.
Star QB’s profile rises with major finance sponsorship, and could grow more.

The No. 3 Penn State Nittany Lions are off to a perfect 3-0 start to the season after beating up on Group of Five and FCS programs to open the year. Leading the charge as they look to make a return to the College Football Playoff is senior quarterback Drew Allar.

Through three games, the third-year starter has thrown for 626 yards and four touchdowns, while also completing 64.8% of his passes. Aside from being one of the biggest stars college football has on the field, he is also one of the sport's biggest names off of it, posting a $2.8 million NIL valuation, according to On3.

Allar has secured deals with major brands, including Nike, American Eagle and Urban Outfitters. Both his valuation and his brand may have grown on Thursday following the reveal of his latest NIL deal.

As announced on X, Allar inked a deal with the popular mobile payment service, Venmo. When speaking to On3, Allar expressed how much this deal means to him.

“It was a cool opportunity for me to partner with a company or a brand that I use on a regular basis,” said Allar. “Since I’ve gotten here at Penn State, it is like the first time I really started using Venmo, and it’s helped me out a lot.”

As for future earnings, Allar will have a chance to make himself a lot of money on Saturday, as teams around the NFL will have their eyes on him for what is his first true test of the season.

He and the Nittany Lions will welcome the No. 6 Oregon Ducks to town in a game that will kick at 7:30 p.m. et and air on NBC/Peacock.

The Ducks got the best of Penn State in last year's Big Ten Championship, winning 45-37.

This article first appeared on Athlon Sports and was syndicated with permission.

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