Pop-Tarts Bowl shenanigans have gone completely viral

The Pop-Tarts Bowl game between Kansas State and North Carolina State went viral on social media for reasons much sweeter than football.

Kansas State outlasted NC State 28-19 at Camping World Stadium in Orlando, Fla. But what captivated fans watching the game were the various Pop-Tarts-related hijinks that went on throughout the game.

The Pop-Tarts mascot’s entrance out of a giant toaster was iconic enough to garner millions of views on X. One fan even jokingly called the moment “the cultural epicenter of college football.”