POWERADE Launches Star-Studded College Football NIL Campaign

Ahead of the college football season, sports hydration brand POWERADE has kicked off their latest marketing campaign featuring a star-studded roster. In a new commercial that debuted on Thursday, the brand is highlighting the dedication of Heisman Trophy candidates and All-Americans from such powerhouse programs as No. 1-ranked Georgia, LSU, USC, Florida State and Iowa. Featured college football stars in POWERADE's "Commitment Takes More" campaign - that alludes to their all-in dedication in the current landscape of college football that now includes NIL, the transfer portal and new playoff format - include Georgia quarterback Carson Beck, LSU quarterback Garret Nussmeier, USC wide receiver Zachariah Branch, Florida State defensive end Patrick Payton and Iowa running back Kaleb Johnson. “Being committed to the game means getting in the reps and putting in the work no one’s watching,” said Beck. “As you’ll see in this new campaign, POWERADE’s been fueling me every step of the way as I’m grinding to get better