There’s snow on the ground in Fort Worth, but this time it’s not shutting the city down. Instead, it’s tucked away inside the TCU Horned Frogs newest investment in player performance — the first snow room in college football.
Part of a massive $50 million renovation to the Simpson Family Restoration and Wellness Center, the snow room is more than just a headline-grabber.
It’s a fully climate-controlled chamber set at near-freezing temperatures, complete with falling flurries under purple lights. The goal is to aid player recovery, reducing inflammation and helping athletes bounce back faster during the grind of the season.
Insane: TCU football is the first team in college to implement a $100K SNOW recovery room ❄️ pic.twitter.com/i75zfTeG2H
— Dov Kleiman (@NFL_DovKleiman) September 4, 2025
Coach Sonny Dykes said the program’s focus is on giving his players “world-class facilities to restore their bodies and minds off the field so they can be at their best on the field.”
Alongside the snow room, TCU also introduced red light therapy beds, cryo chambers, infrared recovery lounges, and a purple-lit cold plunge pool.
While casual fans may see the snow room as more of a gimmick, its purpose is serious. Cold therapy is already a proven method for recovery, and TCU is betting that their innovation will both improve performance and give the program a massive recruiting edge.
The Horned Frogs aren’t just trying to keep up in the college football facilities race — they’re setting the pace. If the snow room proves to be as effective as intended, don’t be surprised to see similar setups popping up at programs nationwide.
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