Tennessee Volunteers Launch Exclusive NIL Content Platform

The Tennessee Volunteers NIL collective, The Volunteer Club, has launched its own media platform, Rock Media. The concept behind Rock Media is straightforward but impactful: to offer Tennessee fans high-quality, behind-the-scenes content without any barriers. From exclusive glimpses into Tennessee athletics to candid interviews with current and former players, the network is designed to bring fans closer to the heart of the action and the athletes they admire. Rock Media is also set to host several podcasts, including a series in which current athletes will be interviewed, and two more shows still in development. All these will be available on popular podcast platforms like Spotify and Apple Podcasts. Adam Breneman, a co-founder of The College Sports Company and a seasoned media personality, is steering the ship. Having successfully navigated traditional media and digital content creation, Breneman is convinced this new approach is in sync with the evolving sports media landscape. “We believe in going direct