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Texas Longhorns Top NIL Earners in 2025

Originally posted on Athlon Sports | By Cami Griffin | Last updated Jun 12, 2025 11:18 PM ET

The University of Texas is one of the most notable colleges in the country.

Its athletic program appears to be at an all-time high with several sports competing on the biggest stages in the SEC. The Texas football program in particular is one of the biggest brands in the nation. In 2024, the Longhorns football program generated $204.7 million in revenue.

Many football players are benefitting from Texas' brand recently. According to On3's NIL Valuations, three football players are making more than a million dollars and six others surpass $500,000.

To no surprise, quarterback phenom Arch Manning takes the No. 1 spot. Manning currently has the highest NIL Valuation of any collegiate athlete at $6.8 million. The next closest valuation is Miami quarterback Carson Beck at $4.3 million.

Texas wide receiver Ryan Wingo and pass rusher Colin Simmons have the second highest NIL Valuation on the football team at $1.5 million each. True freshman defensive lineman Justus Terry is next on the list at $825,000.

Anthony Hill ($717,000), Malik Muhammad ($707,000), Trevor Goosby ($699,000), Jack Endries ($576,000) and Tre Wisner ($553,000) round out the other group of Texas football players with NIL Valuations over $500,000.

Just missing the cut is All-American safety Michael Taaffe at $468,000. Taaffe will likely surpass the $500,000 mark this season as one of Texas' primary leaders and one of the top returning safeties in the nation.

With the recent success of Texas reaching the College Football Playoff semifinal the past two seasons, it seems to be money well spent.

This article first appeared on Athlon Sports and was syndicated with permission.

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