General view of a goal line marker and footballs. David Yeazell-USA TODAY Sports

The Pop-Tarts Bowl trophy is pretty awesome

Originally posted on Larry Brown Sports | By Larry Brown | Last updated 12/26/23

This year will mark the first time ever that Pop-Tarts is the sponsor of a college football bowl game, and let’s just say that the trophy that goes to the winner of the game is a big hit.

The Pop-Tarts Bowl shared a photo via X on Tuesday of the game’s trophy, and fans loved it. The trophy has three layers like a wedding cake. At the top is a football with two slots in it.

The best part is the slots are for Pop-Tarts to slip in like a toaster.

In all its glory!

(Yes, those Pop-Tarts are real!) pic.twitter.com/QXK5aIfR1h

— Pop-Tarts Bowl (@PopTartsBowl) December 26, 2023

If the Pop-Tarts Bowl name sounds strange to you, that’s because it was known as the Cheez-It Bowl the last few years. This year Kellogg’s is promoting one of its other products.

The Pop-Tarts Bowl will be played on Thursday between NC State and Kansas State. The winner hopefully gets all the Pop Tarts they want.

This article first appeared on Larry Brown Sports and was syndicated with permission.

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