Vanderbilt star quarterback Diego Pavia leads nationwide NIL campaign

As part of their 2025 campaign, Morgan & Morgan also extended their partnership with Louisville quarterback Miller Moss, who first signed with the firm last season while at USC. Moss threw for 339 yards and three touchdowns - including two in the fourth quarter - to lead the 4-0 Cardinals to a comeback win over Pittsburgh.

"I'm thrilled to be partnering with Morgan & Morgan again, especially after the impact we made in my hometown with donations to the Children's Hospital of Los Angeles," Moss shared. "This year, we'll continue that commitment by giving back to a charity in Louisville, and I'm grateful to work with a partner that shares my values in serving the community."

An injury insurance partnership seems to be an authentic fit for Tennessee's McCoy in particular, who is recovering from an ACL tear in January - but expected to return to the field soon - after earning All-American honors a season ago.

“We’re thrilled to welcome this new group of athletes and excited to see the impact they’ll make this season,” said Dan Morgan, managing partner at Morgan & Morgan. “As our firm continues to grow in new markets across the country, we remain committed to building strong partnerships with local communities and student-athletes in the cities we serve. We’re constantly inspired by the dedication these young men show to their universities, both on the field and in the classroom. We’re looking forward to an incredible season of college football and can’t wait to see what they accomplish.”

According to the firm, Morgan & Morgan utilizes billboards and out-of-home media advertisements to help their student-athlete partners build their brand and further increase their marketability.