A general view of the family of Toby Keith during the second half of the game between the Oklahoma Sooners and Temple Owls at Gaylord Family-Oklahoma Memorial Stadium. Kevin Jairaj-USA TODAY Sports

Watch: Oklahoma honors Toby Keith with great new tradition

Originally posted on Larry Brown Sports | By Dan Benton | Last updated Aug 31, 2024 10:08 AM ET

The University of Oklahoma began a brand new tradition on Friday night in honor of late country singer and Sooners mega fan Toby Keith.

During intermission between the third and fourth quarters against Temple, Keith’s family took the field and shared a message with fans. They told the packed house that the only thing Keith “loved more than crimson and cream” was the “red, white and blue.”

Right on cue, Keith’s “Courtesy Of The Red, White And Blue” blared through the loud speakers at Gaylord Family Oklahoma Memorial Stadium, and tens of thousands burst into song.

The Toby Keith sing-along, in its entirety, from field level. pic.twitter.com/wv4wTYcLeq
— Parker Thune (@ParkerThune) August 31, 2024

Oklahoma had unveiled plans for the new tradition earlier in the week on its Instagram story, complete with a throwback photo of Keith wearing a sleeveless Sooners hoodie.

“The Toby Keith Tribute 3rd/4th quarter break will celebrate the Oklahoma icon, giving 85,000 fans the opportunity to sing along with the legendary Sooner super fan,” the university wrote.

Oklahoma was leading Temple 37-3, at the end of the third quarter and eventually closed out a 51-3 win — a dominating start to the 2024 season.

Keith, who passed away on Feb. 5 after a two-year battle with stomach cancer, would have been proud of his favorite team.

This article first appeared on Larry Brown Sports and was syndicated with permission.

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