Betfred remains title sponsor of World Matchplay and Women's World Matchplay until at least 2030

Festive atmosphere

Betfred founder Fred Done told the PDC: "The Betfred World Matchplay is one of the highlights of the year - I love the seaside party atmosphere coupled with top quality sport. We're delighted to extend our sponsorship with the PDC for another five years, during an exciting period for darts as a sport. The quality of the field has never been stronger, and we can only see these tournaments continuing to grow in the coming years."

Prize money for the Betfred World Matchplay will rise to a whopping £1 million in 2026, of which £225,000 will go to the champion. Prize money for the Betfred Women's World Matchplay is also going up, reaching £40,000.

"Betfred have become synonymous with the World Matchplay since joining us as title sponsor in 2019, and it's wonderful that they've extended that support for a further five years," said PDC Chief Executive Matt Porter. "Their backing of the Betfred Women's World Matchplay echoes their commitment to the sport, and we're excited that prize money for both events will increase from 2026. This year's Betfred World Matchplay sold out in record time following the huge success of our 2024 tournament, and we can't wait to get back to Blackpool alongside Betfred next week."

World champion Luke Littler is considered Betfred's top favorite to capture the coveted Phil Taylor Trophy on Sunday, July 27. On the women's side, Beau Greaves is the odds-on favorite to capture her third consecutive Women's World Matchplay title next Sunday.