Eric Church and Morgan Wallen had wonderful childhood and young adult memories that included Field & Stream and all it meant to them.
In January, the official announcement was made the Wallen and Church planned to revive the print magazine and continue all that the brand had meant to them.
An ownership group which included the two superstars, purchased the retail trademark from Dick's Sporting Goods and the media platform from Recurrent.
The purchase brought the entire brand under the same ownership for the first time in 150 years.
Plans were also immediately put into place to bring back the Field and Stream 1871 Club. Members received the first access to pre-sale tickets. They also receive the bi-annual print magazine.
A portion of the profits received from the 1871 Club go to non-profit organizations that support outdoor causes.
With a new apparel line, a renewed print publication, and now a fall festival, co-produced by Southern Entertainment, it appears the duo is making good on their promises of revival.
On March 25, it was announced that Eric Church and Lainey Wilson would be the headliners for the three day music festival.
Just a few days later, Riley Green and Lynyrd Skynyrd were added to the growing list of top-tier stars taking the stage at the inaugural event.
The Fall Festival tagged as Field & Stream Fest will feature more than 30 artists and will be held in Winnsboro, South Carolina on October 4 - 6, 2024.
The Field & Stream website states that along with country music's bigges stars, the outdoor experience will include on-site camping, rafting, shooting sports, fishing, hiking, ATV off-roading and more.
There will be several levels of tickets available from general admission, main stage VIP and a 3-day Super VIP pass.
Tickets are on sale now at fieldandstreammusicfest.com.
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