Country Music Icon Getting Big WWE Storyline Ahead Of SummerSlam 2025

According to WrestleVotes via Backstage Pass Radio, multiple people within WWE believe Jelly Roll’s upcoming appearance won’t be a one-off. Instead, the plan is for the singer—who made an in-ring cameo at SummerSlam 2024 by delivering a chokeslam to Austin Theory—to be part of an ongoing program. Jelly Roll is the latest in a series of crossover relationships between WWE and music legends. Bad Bunny, Travis Scott, and others have been utilized in the past to garner views, and TKO encourages this strategy.

Not every fan loves the integration of non-wrestlers into wrestling angles, but Jelly Roll is a big fan. His chokeslam on Theory has been lauded as one of the better chokeslams in recent memory. His inclusion will draw a new set of eyeballs, especially given his recent weight loss and powerful messaging that has gone viral on social media of late.

Jelly Roll weighed over 400 pounds before shedding nearly 200—and his public journey of overcoming addiction and a troubled past offer what could be an interesting starting point for a WWE storyline. It's the kind of struggle that will resonate with many members of the WWE Universe, while potentially giving a heel something to use in a feud.

SummerSlam Is A Big Spotlight For WWE

The timing works well for both Jelly Roll and WWE. He has a window to appear at SummerSlam 2025, a two-night event taking place August 2-3 at MetLife Stadium. This is the first time SummerSlam will take place over two nights, giving the PLE plenty of time to incorporate new ideas. Jelly Roll's involvement could help attract additional mainstream attention, which is exactly what WWE wants.

There is also speculation that his storyline could involve WWE legend John Cena, especially given Jelly Roll’s previous SummerSlam moment alongside the Awesome Truth, specifically R-Truth. His rivalry with Cena seems far from over.