
What can we even say at this point? The streaming price hikes are never-ending. And as we head into the new year, they show no signs of slowing. Every platform claims these price increases are due to the streamer’s intention to invest in new and better content this time around. But we can’t help but feel like it’s because raising prices is the easiest way to increase revenue without actually changing anything else. But, given literally everything about our current existence, we feel like the proverbial camel’s back is about to break. Consumers only have so much money to spend, and the more price increases that come, the more likely they are to just cancel a subscription instead of agreeing to pay more. All this to say, Paramount+ has promised price hikes in 2026.
Right now, we don’t know how much Paramount+ will raise its prices. But we do know these Paramount+ price increases are coming. Paramount CEO David Ellison wrote in a shareholder letter in November 2025, “Our ongoing investments in Paramount+ are enhancing the value we deliver to consumers. To support this continued investment, we plan to implement price increases in the US early in the first quarter of 2026, and we recently announced upcoming price adjustments in Canada and Australia. These changes will fuel continued reinvestment in the user experience and deliver an even stronger slate of programming for our customers in the year ahead and beyond.”
We really have to ask, what has changed in the streaming user experience besides the addition of many more ads and continually increased pricing? This Paramount+ price hike announcement might be good news for shareholders, but it’s terrible news for consumers. Hopefully, when it comes, the increase in subscription costs for Paramount+ won’t be too intense. But, even a few extra dollars a month adds up. Please, for the love of all that is good, enough with the streaming price hikes.
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