PETA speaks out against Rebel Wilson-hosted 'Pooch Perfect'

Wilson is joined by a panel of three judges: Lisa Vanderpump, Dr. Callie Harris and Jorge Bendersky. The competitors are 10 talented dog groomers from across the country with a $100,000 prize waiting at the finish line.

Wilson explained the competition's guidelines at the top of the hour. Every episode, there will be two challenges. One called the "Immunity Puppertinity," which offers safety from that week's elimination, and the other "Ultimutt Challenge" that decides the week's "top dog" (or "best in show") by the judges. 

The first-ever "Ultimutt Challenge" was for the groomers to use dye to transform dogs into exotic animals of their choosing. It should be noted that the broadcast stated the dye being used was "dog-safe." "We respect the dog, above all else," one contestant said. There were badgers, elephants, flamingos, skunks, tigers, and more, after four hours. 

For those interested, Gabriel and Monse decided to turn their pup into a goldfish and were voted best in show:

Pooch Perfect boasts Wilson, Elan Gale and Sonya Wilkes as executive producers. The first season will air seven more episodes every Tuesday beginning at 8 p.m. EST.