Ferrari Comes Under Attack On Social Media After Unveiling 2025 Team Kit

F1 on SI reported that Ferrari secured a major sponsorship deal with HP in 2024, resulting in a rebranding to Scuderia Ferrari HP. The partnership debuted at the Miami Grand Prix. CEO of Ferrari, Benedetto Vigna commented on the partnership:

"Our founder transmitted to us his continuous desire for progress. From there comes our desire to innovate on the road and on the track, as well as our commitment to a sustainable future from carbon neutrality to educating the younger generations."

HP’s President and CEO, Enrique Lores added:

"With technology, performance and exceptional craftsmanship fueling the future, the partnership between HP and Ferrari is a natural fit. Both brands are built on rich stories that have stood the test of time. Through this unique collaboration, we also have the opportunity to reach new audiences, drive business growth and create lasting impact for our common customers and communities."

The rebranding incorporated HP’s logos across Ferrari’s race suits, team uniforms, and digital platforms, including its F1 Academy and Scuderia eSports team. The updated branding also appeared across Ferrari’s social media profiles.