
The UK’s Advertising Standards Authority banned ads from gambling firms featuring Lewis Hamilton and Chelsea FC. The ruling came after a complaint from a researcher at the University of Bristol.
The regulator, in an official statement, stated the campaigns were likely to appeal strongly to children. Kwiff posted an ad with Hamilton, whose influence on under-18s is significant. Meanwhile, Betway ran a YouTube advert using the Chelsea FC logo.
Both companies defended their campaigns. Kwiff cited audience data, while Betway pointed to its official partnership with Chelsea. However, the ASA declared the advert as irresponsible and a breach of advertising rules.
Kwiff made the post to drive traffic to their company blog. The betting platform has since removed all content featuring mainstream sports athletes, in compliance with the ASA’s ruling.
In its official ruling, the Advertising Standards Authority stated, "We considered Sir Lewis Hamilton was a notable star within the sport, with a significant public profile and social media following."
Citing Ferrari driver's 150,000 Instagram followers who were under 18 and based in the UK, "As such, we considered that Kwiff would have been aware of the possibility that Sir Lewis Hamilton would have strong appeal to under-18s," said ASA as the reason behind banning the advert.
Ferrari team principal Frédéric (aka Fred) Vasseur declared that "Hamilton is back" after the British driver secured a fourth-place finish, narrowly ahead of Oscar Piastri in Austin's COTA.
"Two-thirds of the weekend, he was faster than Charles this weekend. It's good for the team and the emulation," Vasseur told Sky Sports Germany.
Despite experiencing understeer on the final lap, the 40-year-old managed to hold off Piastri, showcasing his resilience and skill.
"I’m not really sure. I went into Turn 5, and it felt like I hit something. All of a sudden, I had massive understeer, and I thought that I had a puncture. I braked into Turn 11, and the thing wouldn’t stop," the Ferrari driver said to the media.
Notably, the British driver made history twice at the US GP. Hamilton became the first driver to score over 5,000 career points in Formula 1 history. However, he also broke an unwanted record. He has now gone longer without a podium than any Ferrari driver in history.
As Hamilton's podium drought with Ferrari continues, the 40-year-old, alongside his teammate Charles Leclerc and the Ferrari team, will look to focus on extracting more performance from the car.
Considering the US GP performance, the British driver's recent form is a positive indicator for the remainder of the season as the team gears up for the upcoming Mexico City GP this weekend.
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