Air Jordan 3 'UNC' — The Perfect Blue, Tar Heels Culture, Still Obtainable — Where to Buy

Originally posted on Athlon Sports | By Kenyun Mazique | Last updated Apr 10, 2026 5:57 PM ET

Something about the North Carolina Tar Heels blue has always spoken to me. It's probably my favorite color, so when I see it placed perfectly on an Air Jordan 3, my attention is immediately grabbed. A re-release of this sneaker would go crazy, but for now these are still obtainable on the resale market. Let's dive in.

What Makes the Air Jordan 3 'UNC' a Tar Heels Classic?

Detail	Info
Shoe	Air Jordan 3 Retro "UNC"
Colorway	White/Valor Blue-Tech Grey
Original Release	March 7, 2020
Retail Price	$190
Style Code	CT8532-104
Availability	StockX, GOAT, Flight Club

The Valor Blue on this shoe is what makes the entire build work. It hits the eyelets, the back half of the midsole, and the Jumpman tongue logo. Placed against the white tumbled leather upper and grey elephant print, the blue pops without overwhelming the design. Every color in this palette has a job, and none of them are competing.

I think the AJ3 silhouette is the perfect canvas for that Tar Heels blue. The elephant print grounds it, the white leather opens it up, and the Tech Grey on the midsole and outsole ties it all together. There's a reason this colorway went from a Player Exclusive to a general release that people are still chasing six years later.

Is the Air Jordan 3 'UNC' Worth the Resale Price?

These are still obtainable, but the window is closing. StockX has the last sale at $326 with a 3-month average around $404. The 12-month trade range sits between $278 and $374, and pricing has been on a steady climb from the original $190 retail with no signs of pulling back.

GOAT currently lists pairs at $399, and Flight Club carries them in a similar range. I'd move now rather than wait. Every month that passes without a re-release pushes these further from reach, and the demand on a UNC-themed AJ3 isn't slowing down.

Where Can You Buy the Air Jordan 3 'UNC' Right Now?

No restock or re-release has been announced, which is a shame because a fresh drop of these would absolutely go crazy. Jordan Brand hasn't signaled any plans to bring the UNC 3 back, so for now the resale market is the only play.

StockX, GOAT, and Flight Club all carry pairs with most men's sizes available in the $326–$404 range. Cross-reference all three before buying because the spread between platforms can save you $50 or more depending on your size. If Jordan Brand ever does bring these back, it'll be a massive moment, but until then, resale is how you get your hands on one of the cleanest AJ3 colorways ever built.

This article first appeared on Athlon Sports and was syndicated with permission.

More must-reads: