Air Jordan 4 'Pure Money' Rising Resale and Where to Buy Now

Why Does the Air Jordan 4 'Pure Money' Still Stand Out?

It's the metallic hits for me. The chrome eyelets on the Pure Money 4 catch light from every angle and give the front of the shoe a pop that most all-white sneakers do not have. Add the chrome Jumpman on the heel and the "Pure $" on the back tabs, and you have a sneaker that holds up nearly a decade later.

What Does the Air Jordan 4 'Pure Money' Look Like?

The bright white alone is an attention grabber. The tumbled leather across the upper feels plush and gives the shoe a texture you notice in hand. White mesh on the side panels and tongue keeps the classic AJ4 construction intact while the chrome eyelets reflect light in a way that separates this from everything else on the shelf.

Where Can You Buy the Air Jordan 4 'Pure Money' Right Now?

The Pure Money 4 originally dropped in 2006 at $115 and returned in 2017 at $190. It is long gone from retail shelves, so resale is the only option. StockX, GOAT, and Flight Club all carry pairs, but condition matters at these prices.

Average resale sits around $577 on StockX, with some sizes pushing past $1,000. At that level, you need a near-deadstock pair to justify the spend. Check for yellowing on the netting and midsole before buying.

Should Jordan Brand Bring Back the Air Jordan 4 'Pure Money'?

Absolutely the colorway and the metallic pop already make this one worth a look, but Nike Air branding would make this pair a must cop. ZSneakerHeadz hinted at a possible return, and the Black Cat 4 already came back with Nike Air on the heel. The Pure Money 4 has never gotten that treatment, and it feels overdue.

Jordan Brand has been pushing OG-accurate branding on retros across the lineup. A Pure Money 4 with Nike Air, the same chrome accents, and the same tumbled leather would be one of the strongest releases in any year.