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Barstool's Dave Portnoy puts Ohio State on notice, announces partnership with FOX Sports

Originally posted on Michigan Wolverines on SI
By Chris Breiler | Last updated Jul 17, 2025 3:09 PM ET

Barstool Sports founder Dave Portnoy made headlines on Thursday by officially announcing a new partnership with FOX Sports. As part of the deal, Portnoy will join the network's Big Noon Kickoff coverage.

Portnoy, who's a proud University of Michigan alum and one of the Wolverines' most vocal supporters on social media, didn't hold back when confirming the news on his Twitter/X account, where he boasts nearly 4 million followers. In classic Portnoy fashion, he used the announcement to take direct aim at Michigan's biggest rival, Ohio State, as well as throwing in a jab at Nick Saban and Alabama.

Emergency Press Conference - Barstool Sports is Proud to announce a new wide ranging partnership with Fox Sports. This is the 1st time in our illustrious and notorious history that we’ve got a Tv partner we believe in and believes in us. I can’t wait to see what we create… pic.twitter.com/vQ19c7brof
— Dave Portnoy (@stoolpresidente) July 17, 2025

Since Michigan began its current winning streak over Ohio State in 2021, Portnoy has been one of the loudest voices celebrating the Wolverines' dominance over the Buckeyes, and he'll now have a national platform to do so each week. Unsurprisingly, the news didn't sit well with Buckeye fans, who were quick to voice their displeasure online.

With the partnership now official, Ohio State fans have no choice but to hear Portnoy's takes every weekend -- unless they switch over to ESPN. However, even there, they'll be greeted by Michigan legend Desmond Howard, who also isn't afraid to take shots at the Buckeyes.

This article first appeared on Michigan Wolverines on SI and was syndicated with permission.

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