The Big 12 Conference is set to make a significant splash in the 2025 college football season by featuring games on TNT and HBO Max during each of the first three weeks.
This move is part of a broader agreement between the Big 12 and Warner Bros. Discovery, aiming to expand the conference’s media presence and reach new audiences.
According to Brett McMurphy of Action Network, the early-season schedule includes:
Big 12 opening 3 weeks on TNT & HBO Max. TNT & HBO Max also will broadcast 2 1st round @CFBPlayoff games this year
— Brett McMurphy (@Brett_McMurphy) May 29, 2025
Aug 30: Hawaii at Arizona, 10:30 pm ET
Sept 6: Kent State at Texas Tech, noon ET
Sept 13: Texas State at Arizona State, 10:30 pm ET
These broadcasts mark the beginning of a new era for the Big 12, as the conference capitalizes on the expanded media rights deal that will televise 13 football games on TNT and TBS every year, along with streaming options on HBO Max.
In addition to regular-season games, TNT and HBO Max are slated to broadcast two first-round College Football Playoff games this year, further solidifying their role in college football coverage. This expansion into postseason play demonstrates the growing influence of streaming platforms in the realm of live sports.
As the 2025 season approaches, the Big 12’s presence on TNT and HBO Max represents a strategic move—thanks to the leadership of Brett Yormark—to adapt to the evolving landscape of sports broadcasting.
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