C4 Energy Assembles Historic NIL Athlete Roster for March Madness

NIL powerhouse brand C4 Energy has worked with major names in the college football space - from now-NFL stars CJ Stroud and Bijan Robinson to current draft prospects Cam Ward and Quinn Ewers - since 2021. They are now expanding their basketball roster in a historic way ahead of March Madness. The Austin-based company has signed a whopping 128 players prior to the NCAA Tournament, signifying one player on each potential tournament team on the men's and women's sides. All-Americans Madison Booker of No. 1 Texas, Lauren Betts of No. 4 UCLA, Johni Broome of No. 1 Auburn and Mark Sears of No. 7 Alabama are among the top names joining the "C4 Bracket Breakers" roster. The campaign will include a mix of athlete-driven storytelling, exclusive locker room content and a paid media push from C4. "The energy, passion, and culture of college basketball aligns perfectly with our brand," said Robert Zajac, CMO. "By assembling the C4 Bracket Breakers squad, we're not just celebrating the athletes -we're supporting their jou