Coors Banquet x Wrangler Go Big With Their New 'Beer Washed Jeans'

Originally posted on Men's Journal | By Emily Fazio | Last updated Oct 8, 2024 9:05 AM ET

Coors^® Banquet and Wrangler^® announced a fun collab: Beer Wash Jeans, the first-ever denim washed in real Coors beer. Yes, you read that right—Wrangler has taken their iconic denim and given it a unique twist by washing it in actual Coors Banquet beer. The result? A comfy, stylish pair of jeans with a backstory as good as your favorite brew. This is a limited-edition run, but you can score your own pair by entering to win* from October 11 through October 21. Fans can enter once every day.

Beer-Washed Jeans? Tell Me More!

These limited-edition Wrangler Cowboy Cut jeans go through a special process that uses repurposed brewing resources from Coors. The beer-wash gives the denim a soft, broken-in feel and a vintage vibe. It’s like your favorite pair of jeans just got an upgrade—beer style. They come equipped with a Coors Banquet bottle opener and a patch kit for a little extra customization.

Why Beer and Denim Just Make Sense

Coors and Wrangler teaming up might seem unexpected, but when you think about it, it’s a match made in denim heaven. Both are beloved brands that know how to keep things casual, authentic, and fun. Wrangler has been making durable, stylish jeans for decades, while Coors Banquet is the beer of choice for anyone who appreciates a cold one with a little history behind it. Together, they’ve created something that’s as easygoing as your Saturday afternoon plans.

How to Get Your Hands on a Pair

Coors Banquet and Wrangler are giving away pairs of jeans from October 11 through 21. Fans can enter the sweepstakes* at www.beerwashjeans.com for a chance to win a pair. No need to reach for your wallet—just cross your fingers (and maybe it's not a bad idea to grab a beer for good luck)! You can enter once every day through the sweepstakes period.

*NO PURCHASE NECESSARY. Sweepstakes ends on Oct. 21, 2024 at 11:59 p.m. CT. Open only to legal residents of 50 U.S. (D.C.) who are 21 years or older. Click Here for Official Rules, including how to enter, odds, prize details, and restrictions. Void where prohibited.

Coors Banquet x Wrangler (0:06)

This article first appeared on Men's Journal and was syndicated with permission.

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