Our first look at the graphics we'll see during SEC football games on ESPN and ABC starting this season. Jason Getz-USA TODAY Sports

ESPN debuts new SEC football graphics for 2024 season

Originally posted on CFB-HQ on SI | By James Parks | Last updated Jul 18, 2024 5:48 PM ET

SEC football kicks off its new partnership with ESPN this coming season, and that means college football's top conference is getting some new branding on the network.

Now, with the 2024 SEC Media Days drawing to its close, the folks at ESPN Creative Studio put out a teaser video with some of the graphics we'll see on our screens this fall.

As #SECMD24 wraps up in Dallas, check out a preview of the new @SEC on ABC graphics package from ESPN's Creative Studio team #SEConABC debuts Saturday, Aug. 31 pic.twitter.com/EmSgIY7g3E
— ESPN PR (@ESPNPR) July 18, 2024

It will be a historic football season in the SEC, not only since the conference added Texas and Oklahoma to its already blue-chip rotation, but also with the league's new deal with ESPN.

The contract, which lasts through the next decade, makes ESPN and ABC the exclusive home of SEC football and men's basketball, with insiders reporting the pact to be worth $3 billion.

SEC commissioner Greg Sankey lauded his conference's deal with the ESPN networks, saying the league's football games will be able to expand its audience reach in the future.

“What that does, and it’s something about which I’ve spoken but gets lost, is when we move to the ABC-ESPN group, we have access to more broadcast TV opportunities than perhaps we’ve ever had, certainly in recent decades,” Sankey said recently.

“In other words, 130-plus million households with access to broadcast TV, we could literally program an ABC game at noon Eastern, 3:30 Eastern, and then, that primetime window on particular Saturdays. Now, ABC and ESPN have other contractual commitments, but that’s an illustration of the breadth of reach that we are about to experience."

This article first appeared on CFB-HQ on SI and was syndicated with permission.

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