FOX Just Picked Its Next Big Noon Destination in the Big 12

FOX announced that Utah will host the network’s flagship college football pregame show on September 20, with the Red Raiders coming to town for a high-stakes Big 12 clash. The game is scheduled to kick off at 10 a.m. local time, an early window that has become a staple of Big Noon Kickoff coverage. For Utah fans, this will be their first taste of the show’s full experience, complete with fan zones, live shots, and national media attention.

This marks another key moment in the Big 12’s push to own Saturday mornings. While the SEC and Big Ten have continued to push games deeper into the afternoon and evening to fit national media windows, the Big 12 has leaned into the early time slot and delivered strong results. From full stadiums in Ames to sellouts in Manhattan and Provo, fans in this league have shown up every week, regardless of kickoff time or weather.

Now, the Big Noon spotlight shifts to Salt Lake City, where a veteran Utah team will host a rising Texas Tech squad in what could be one of the most competitive matchups of the weekend. Both teams enter the game ranked inside the top 25, and both are chasing early momentum in a crowded Big 12 race that already looks unpredictable through two weeks.

What’s clear is that the Big 12 is being recognized for what it still offers that other leagues are losing: energy, environment, and buy-in from real fans. While other conferences chase television contracts and cross-country branding, the Big 12 is reminding college football why this sport matters in the first place.

When the cameras roll in Salt Lake City next Saturday morning, they won’t just be showing off a top-25 game. They’ll be showing off what makes this sport great. And the Big 12 will be leading that charge once again.