Georgia NIL Partnership Lands Deal with Doordash Ahead of College Football Season

Georgia's partnership with Learfield was announced back in June of this year. Learfield acts independently from the university to ensure that Georgia's athletes provide student-athletes with unprecedented tools to build their personal brands, connect with sponsors, and earn income beyond traditional revenue-sharing models.

“This partnership is a testament to our commitment to broad-based excellence and innovation,”said Josh Brooks, UGA Director of Athletics. “Our student-athletes are already among the most competitive in the country. Now, they’ll have the infrastructure and support to maximize their NIL potential while strengthening their connection with the Bulldog Nation and beyond.”

Here is what Solly Fulp, the Executive Vice President, NIL Growth & Development at Learfield, had to say about the partnership.

“With the new era of college athletics and on the heels of the House settlement, the importance of creating real NIL opportunities has never been greater. This new alliance between Learfield Impact and Georgia optimizes NIL dealmaking while enhancing the Bulldog student-athlete experience,” said Fulp. “By consolidating all NIL efforts, we’re establishing a full-service partnership that makes it easier for brands to engage, for fans to support, and for student-athletes to maximize their potential through impactful storytelling and strategic marketing campaigns.”