Golf influencer Grace Charis talks feeding into ‘golf girl’ role, balancing tournament play and social media content

“Not necessarily. It just compounded,” Grace Charis told On3. “So, it took off, it did well, and I just kept posting, and so I was cycled into this niche. And people just would see me as that. So it’s almost like I got stuck into it, but I really enjoyed it. I think it has to do with people’s view on me being the golf girl, but also me feeding into that. So I wasn’t against it.”

Charis has 3.7 million followers on Instagram, three million followers on TikTok, one million followers on X/Twitter and 1.5 million subscribers on her YouTube channel. She believes people enjoy her content for multiple reasons.

“I’m pretty positive and happy, and I’m in a good space outside. It’s usually a beautiful scene, or it’s an interesting hole, or there’s something captivating about my content,” she explained. “So, I think people are just engaged with what I’m doing. Because I’ll do some cool stuff.”

Grace Charis competed in Spain last month

Charis enjoys making content, but she continues to grow as a golfer by competing in more tournaments. Last month, Charis competed in Spain at the Tenerife Women’s Open. Later this month, Charis will compete in a tournament that is “on the border of Texas and Arkansas,” two hours from where she lives in Dallas, she said.

But does Charis have a hard time balancing preparing for tournaments and putting out engaging content? “That’s interesting you bring that up, because it has been, a lot of times when I compete, I can’t think of anything besides competing and learning the course, and making sure that I’m in the right headspace,” she said. “But I think over time, because you get very locked in on that, but over time, I’m also just trying to have fun out there.

Will Grace Charis make the jump to pro?

“…… You want to stay focused and not have some kind of video take you out of your headspace there. But if there’s something interesting, I’m like, “No, this is too cool to not document. I have to.” It’s part of my nature, try and share that.”

Charis’s success as an influencer has led to her launching an apparel line called Dialed Golf. When talking about the company, Charis said, “I just wanted a golf brand that reflects who I am as a person, where the performance meets personality. And I think my company, Dialed Golf, is reflective of that. There’s a lot of creativity and comfort. So, the performance wear, everything on there is just comfortable, well-made.”

Charis seems to be in a good spot in her career. And when it comes to her future in the sport, Charis is not ruling out a plan to go pro.

“I do like tournament golf. I don’t see myself quitting anytime soon,” Charis said. “It’s been good for me as a person, just in general. So, I can see myself just keep playing. And if the low rounds come and I have the opportunity to go pro, that would be amazing. But just playing as many tournaments as I can, trying to make cuts, trying to make a little bread out there, would be great.”