Marquette Basketball’s New Non-NIL Beer Partnership is Important

Marquette fans will be delighted to learn that their athletics department has inked an exclusive sponsorship with local Third Space Brewing to be the official Craft Beer Partner of the Golden Eagles and Marquette athletics. Collegiate licensing titan Learfield facilitated the deal and, through this partnership, has developed a new brew aptly named the Marquette Golden Ale. According to a Learfield press release, the new offering “pairs best with game days and good company.” The 4.9% ABV Golden Ale will be available to fans at all Marquette home games at Fiserv Forum, the Al McGuire Center, and Valley Fields beginning Nov. 4. In addition, the beer will be sold at Third Space Brewing brick-and-mortar locations as well as select regional distributors. Messaging from the Marquette Athletic Director Bill Scholl has lauded the new partnership, indicating that this co-branded product is “a great opportunity for us to work closely with a great neighbor and partner to create a unique product for the Marquette communi