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NASCAR Sends Strong and Clear Message to Formula 1
Jerome Miron-Imagn Images

Since 2019 and the debut of the Netflix docuseries “Drive to Survive,” an unsurprisingly common storyline regularly written about has been the growth of Formula 1 in the US. There are two ways to measure such growth — television viewing audience and fans in the seats.

Up until the last few years, the latter metric wasn’t really a viable option simply because there was only one venue in the country to measure — Circuit of the Americas, which has been host to the US Grand Prix since 2012. Now, with the addition of Las Vegas and Miami to the schedule, there are two more data samples.

However, that’s still only three of the 20 races on the Formula 1 schedule. The more reliable metric is those Americans watching each race at home on television.

This weekend, 275,000 fans attended the Miami Grand Prix. According to the Sports Business Journal's Adam Stern, the television numbers released on Tuesday revealed that 2.1 million viewers tuned into the race on ABC, which was down from the 3.1 million viewers who watched the race in 2024 that had an NBA Game 7 lead-in. That's a decline of 32%.

NASCAR’s Cup Series race at Texas Motor Speedway doesn’t have official attendance numbers. According to track owner Speedway Motorsports Inc., it was reportedly the largest crowd in 15 years. 

In addition, NASCAR reported on Tuesday that 2.560 million viewers tuned in on cable to FS1, which was up from the 2.310 million last year or an increase of 10.8%. Those numbers made it the No. 2 most-watched sport over the weekend behind the NBA playoffs and the No. 1 sports event across Fox's family of channels all last week.

Based on the numbers alone, it appears there’s a close battle between F1 and NASCAR when it comes to the television viewing audience — although the year-over-year numbers clearly indicate they are heading in opposite directions. Plus, when you factor in that the Miami race was carried on a major network while the Texas event was shown on cable, the disparity is even bigger. 

All of the numbers combined, including the Xfinity Series, which increased from 803,000 viewers in 2024 to over one million in 2025, NASCAR is sending a strong message to the motorsports world that it's as healthy as it's been in a while and not slowing down anytime soon. 

This article first appeared on Athlon Sports and was syndicated with permission.

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