Beginning in 2026, the South Carolina Gamecocks will not don the Under Armour logo and will instead replace it with Nike. The Athletics Department officially kicked off the Nike era by showing off their new threads on Friday morning.
The deal ends a ten-year long deal with Under Armour. Nike, known by their iconic swoosh, will now appear across Gamecocks' athletics beginning in 2026-2027. South Carolina has been with Under Armour since 2007. The first deal was a six-year agreement worth $10.8 million. In 2010, the deal was changed to a new six-yeal deal worth $19 million.
As you can see in the photo below, there isn't a major change thus far in the overall look of the jerseys, but that doesn't completely rule out the idea. Nike, with the Gamecocks approval, may want to put their own flair on the jerseys in the future. But for now, the classic threads remain just with the iconic swoosh.
First look at South Carolina's Nike jerseys pic.twitter.com/uVdy6DregN
— Jordan Kaye (@jordankaye_23) August 22, 2025
South Carolina is set to receive $500 thousand in cash over the next ten years of the deal. As mentioned above, the Gamecocks will be getting new alternate jerseys as well.
Here's the term sheet for South Carolina's new deal with Nike.
— Ben Portnoy (@bportnoy15) August 22, 2025
A couple interesting tidbits:
- 500K in cash per year ($5 million over 10 years)
- A'ja Wilson and her gear will be integrated into Gamecocks basketball
- South Carolina will receive an alternate uniform pic.twitter.com/REmNLLMprR
The Board of Trustees met at 9:00 am on Friday to make the move official. The move is a ten-year deal with Nike worth $70 million in product and $5 million in cash. The deal runs through 2036.
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