Terry Bradshaw Announces Career Development Before NFL Season

Originally posted on Athlon Sports | By Chris Phelps | Last updated Aug 25, 2025 6:09 PM ET

Terry Bradshaw became one of the best quarterbacks the NFL has ever seen during his 14 years with the Pittsburgh Steelers. He brought the franchise its first four Lombardi Trophies, winning two Super Bowl MVPs along the way.

After his playing career, Bradshaw moved into television and joined Fox Sports in 1994. He went on to co-host "Fox NFL Sunday" until retiring from the studio in July 2025.

But Bradshaw is still finding ways to earn some money outside of football, most recently with his bourbon brand.

Bradshaw Reveals New Partnership

On Monday, Bradshaw announced on social media that his bourbon brand, Bradshaw Bourbon, has partnered with Ohana Beverage Company to distribute its products across the Hawaiian islands.

"Today, I'm just letting everyone know that Ohana Beverage Company is the distributor now of Bradshaw Bourbon, which is back on the islands," Bradshaw said on vacation in Hawaii. "So you can look at it from all of your favorite stores... We thank you for your support. We look forward to serving you for many years."

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A post shared by Terry Bradshaw (@official_terry_bradshaw)

Bradshaw began Bradshaw Bourbon back in 2020 in collaboration with Green River Distilling Co. The Kentucky-based drink is distributed across the country and even into Canada. Now, Bradshaw Bourbon has made its way to Hawaii.

“There is something quintessentially American about bourbon,” Bradshaw said. “There’s just nothing better than a fireplace, two fingers of Bourbon, a great cigar and Pavarotti playing in the background. I’ve always appreciated a good bourbon, and now I’ll be enjoying my own!”

Bradshaw Bourbon has 51.9 percent alcohol by volume (ABV), a tribute to his career passing completion rate. It has also received numerous awards, including a gold medal at the 2022 San Francisco World Spirits Competition.

This article first appeared on Athlon Sports and was syndicated with permission.

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