The rivalry between the Texas Longhorns and the Oklahoma Sooners is easily one of the best in all of sports.
Texas and Oklahoma first played each other 125 years ago, and the two programs have faced off annually since 1929 in the Red River Rivalry.
The Longhorns won last year's meeting 34-3 in Dallas.
On Thursday evening, the official Texas Longhorns athletics account tweeted a graphic boasting the program's status as the "No. 1 brand value in college sports".
The graphic includes the top six biggest brand values in college sports.
Oklahoma is No. 6 on that list.
The Texas social media team almost completely faded out Oklahoma's name on the graphic. You can just barely tell that it's Oklahoma at No. 6.
the numbers don't lie - Texas has the highest social media brand value in college sports #HookEm | @Zoomph pic.twitter.com/SzASGDthTx
— Texas Longhorns (@TexasLonghorns) September 25, 2025
This is great (and absolutely brilliant). Pettiness like this is part of what makes college football rivalries so incredible .
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