When the Canelo Alvarez vs Terence Crawford mega-fight was announced to be taking place on September 13, Riyadh Season's Turki Alalshikh made it clear that UFC CEO Dana White (who is a key part of the TKO Group, which recently signed a partnership deal with Alalshikh) would be promoting the event.
However, this sentiment seemed to change on May 18, when Alalshikh made an X post that wrote, "We have confirmed the promoter for Canelo v Crawford will be Sela for Riyadh Season. The broadcaster we have not decided yet but the date will be Saturday 13th September. More details soon …".
For context, Sela is is also a partner alongside TKO Group and Alalshikh for this new boxing promotion.
We have confirmed the promoter for Canelo v Crawford will be Sela for Riyadh Season. The broadcaster we have not decided yet but the date will be Saturday 13th September. More details soon …
— TURKI ALALSHIKH (@Turki_alalshikh) May 18, 2025
This X post cast a lot of doubt about whether White and TKO would still be promoting the event, especially because there was initially a UFC PPV card scheduled for that same day (the PPV has since been cancelled). And given the late change, some wondered whether this meant there was some bad blood brewing between White and Alalshikh, who are arguably the two most powerful men in all of combat sports.
But Turki set the record straight in this regard with an X post on June 8 that read, "My brother Dana will promote this fight. It is the fight of Riyadh Season, and we have a deal with TKO to promote it and it will the biggest fight in boxing, and tomorrow I think I will tell the details and the platform and the place for this fight, me and and Dana ".
My brother Dana will promote this fight
— TURKI ALALSHIKH (@Turki_alalshikh) June 8, 2025
It is the fight of Riyadh Season, and we have a deal with TKO to promote it and it will the biggest fight in boxing, and tomorrow I think I will tell the details and the platform and the place for this fight, me and and Dana pic.twitter.com/Pk0KXHie0I
Attached to this post was White's response to being asked about Turki not mentioning him in the aforementioned May 18 X post, where White said, "I'm gonna tell you something that's awesome, man. So, there's a lot of f***** up things about boxing. But they don't say s***. I mean, nobody talks. It's the most amazing thing.
"These guys don't talk. I'm promoting the fight," he added with a smile.
So, not only are White and Turki clearly still on good terms and White is still promoting the fight, but the boxing world can expect final details about this Canelo vs. Crawford bout in the coming days.
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