This post contains affiliate links, where we may receive a percentage of any sale made from the links on this page. Prices and availability are accurate at the time of publication.
The incredible turnaround of the UCLA Bruins has been one of the most thrilling stories of the college football season. After a slow start to the year, UCLA now has a legitimate shot at disrupting the Big Ten down the final stretch of the season.
But as always, the surging Bruins must take it one game at a time. This week, they will host the Maryland Terrapins.
Our new 1 & 4 #4sup pic.twitter.com/8kUtvfrcCI
— UCLA Football (@UCLAFootball) October 14, 2025
Not only is it a nationally televised conference game, but it is homecoming for the Bruins. Jordan Brand has already taken care of the Bruins as they prepare to face Under Armour's flagship school.
Just like the last two years, the Bruins will wear their throwback uniforms from 1967. It is hard to improve upon the powder blue and white jerseys with gold pants and helmets, but Jordan Brand found a way for its West Coast flagship program.
Jordan Brand supplied the Bruins football team with retro Air Jordan 1 Low and Air Jordan 4 Low cleats. Both styles are player-exclusive colorways that capture the essence of UCLA and Jumpman's throwback aesthetic.
UCLA Football just unveiled new Air Jordan 1 Low and Air Jordan 4 PE cleats @UCLAFootball pic.twitter.com/7dBCLGbJjp
— Sole Retriever (@SoleRetriever) October 14, 2025
The Air Jordan 1 Low features a dark grey and black elephant print upper (an important nod to the signature sneaker line's history), white laces, powder blue Swoosh logos, and the original Air Jordan Wings logo on the back heels.
The Air Jordan 4 Low features a smooth black upper contrasted by powder blue details and white laces. Lastly, the Jumpman logo and "Nike Air" branding on the heel pop off the kicks in powder blue.
Get your tickets to !
— UCLA Football (@UCLAFootball) October 13, 2025
: Maryland
️: @RoseBowlStadium
⏰: 4 p.m. (PT)
: FS1
: AM 790
️: https://t.co/gciB21p0g5#GoBruins pic.twitter.com/8fJsoSoJ36
UCLA has not yet officially shared pictures of this year's throwback uniforms, but the football team's official social media accounts did update their profile pictures with vintage branding.
Even better, the Gary Beban-era jerseys have already been available for purchase online. Fans can shop officially licensed UCLA apparel and footwear (plus general release Air Jordans) at Nike.com.
Honoring an era of Bruin legends with these @Jumpman23 Homecoming throwback uniforms ✨ pic.twitter.com/7CrA0mrOX9
— UCLA Athletics (@UCLAAthletics) October 23, 2023
In December 2020, UCLA announced a major six-year sponsorship deal with Jordan Brand and Nike that took effect on July 1, 2021. Since teaming up with Jordan Brand, the UCLA football team has routinely flexed new Air Jordan cleats on the gridiron every season.
The college football weekend is far from over, and the Bruins are just heating up. Stay locked into Sports Illustrated's Kicks On SI for all your shoe news from the sports world and beyond.
More must-reads:
Get the latest news and rumors, customized to your favorite sports and teams. Emailed daily. Always free!