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Why Does Nobody Want This Bowl Game?
Kirby Lee-Imagn Images

A particularly sad side effect of expanding the College Football Playoff is that bowl season, as we once knew it, will lose its allure to time. It seems the future of one of those bowl games, the Holiday Bowl, is uncertain.

On Thursday, Brett McMurphy of On3 reported that the Holiday Bowl is actively seeking a television bid after FOX and ESPN have reportedly passed on the opportunity to broadcast the game.

SMU defeated No. 21 Arizona 24-19 in the 2026 Holiday Bowl in San Diego. FOX has televised the game since 2017.

The bowl made headlines last year for the committee’s reported interest in moving the game to Jeddah, Saudia Arabia, a proposal shot down by the ACC and the nonprofit Sports San Diego. Had it gone the other way, we’re talking about the first-ever NCAA sanctioned bowl played outside North America.

It’s not like we’re already seeing college football move across the pond, though.

The Aer Lingus College Football Classic in Dublin, Ireland, featured Kansas State and Iowa State last year; TCU takes on North Carolina in that same event on August 29 at Aviva Stadium. Arizona State and Kansas will play a Big 12 conference game at Wembley Stadium in the first-ever Union Jack Classic on Sept. 19.

These type of games bring pretty big checks to the table. For example, Kansas State, which lost to Iowa State 24-21 in last year’s Dublin game, received an estimated $2.25 million as the “designated home team.”

Needless to say, there’s a lot of money in these festive, international matchups and if the bowl season wants to survive, you can’t entirely blame certain committees for looking beyond the States.

This article first appeared on Heartland College Sports and was syndicated with permission.

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