Brooks Running Expands NIL Program to High School Athletes

The race to find the next great American runner is a popular trend among sports brands, with many investing into college NIL over the past year especially. However, Seattle-based Brooks Running is going deeper into the talent pool, partnering with high school athletes who have the opportunity to collaborate with the brand as they head into college, Olympics preparation and beyond. Brooks has formally announced that they've expanded their NIL program to high school with the signing of five athletes: Juan Gonzalez, Victoria Rodriguez, Joe Barrett, Clemmie Lilley and Ben Crane. "I am beyond excited and grateful to be partnered with Brooks," the cross country All-American from Brooks' home state of Washington, Rodriguez said. "The amount of support and belief they have in me is unmatched and I know they are going to help me thrive in all aspects of my running career." The brand previously made now-Arkansas star sprinter Shawnti Jackson their first NIL signing, when she was the fastest high schooler ever. Brooks