
There is a phrase I hear more often than almost anything else in golf: “That’s the way we’ve always done it.”
Sometimes it is spoken with pride. Sometimes it is used as a reason not to change. Sometimes it becomes an excuse for resisting ideas that could make our game stronger, more welcoming and more connected to the people who may fall in love with it next.
The truth is, golf cannot afford to live only in its past. But it also cannot afford to forget it. Those two ideas are not opposites. In fact, I believe they depend on one another.
After nearly three decades as a PGA Professional, coach, educator, business owner and golf writer, I have watched our game evolve in ways few could have imagined when I first entered the profession in 1996. Equipment has changed dramatically. Technology has transformed instruction. Launch monitors, artificial intelligence, remote coaching, golf-specific social media and modern entertainment products have opened doors that simply did not exist a generation ago.
Some people celebrate every innovation. Others fear every one. I have always found myself somewhere in the middle, but with a strong lean toward possibility.
I embrace the future because I believe golf should continue growing. I believe we should use every responsible tool available to welcome new players, keep young golfers engaged, help families find the game and give current golfers better ways to improve and enjoy it.
At the same time, the more the game changes, the more I find myself appreciating what has never changed.
Golf history is not simply nostalgia. It is perspective.
When we study Old Tom Morris, we are not just reading about a greenkeeper, clubmaker and champion from another century. We are learning about innovation, resilience and stewardship. When we admire Bobby Jones, we are reminded that character can become just as legendary as championships. When we talk about Arnold Palmer, Jack Nicklaus, Lee Trevino, Nancy Lopez, Annika Sorenstam, Tiger Woods and so many others, we are not just rattling off names. We are connecting eras.
That matters because history gives context to achievement. Without it, every great performance becomes temporary.
A young fan watching Scottie Scheffler dominate a stretch of golf today should have a pathway to understand Hogan, Nelson, Snead, Nicklaus and Woods. A junior golfer falling in love with Nelly Korda or Rose Zhang should have a chance to learn about Mickey Wright, Kathy Whitworth, Betsy Rawls, JoAnne Carner and the women who built opportunities long before the spotlight became what it is now.
The past does not make today’s players smaller. It makes their accomplishments bigger because it places them in the proper frame.
That is one of golf’s greatest gifts. We are always measuring the present against the memory of what came before.
One of the reasons I have loved writing for the Golf Heritage Society is that it reminds me how much meaning can be carried by physical objects.
A hickory club is not just an old club. A featherie or gutta-percha ball is not just a primitive golf ball. A scorecard tucked away in a drawer is not just paper. A tournament badge, a silver trophy, an old program, a green jacket, a handwritten letter or a black-and-white photograph can all hold a piece of the game that might otherwise disappear.
Collectors understand this at a deep level. They are not merely gathering things. At their best, they are preserving memory.
The same can be said for historians, writers, architects, club archivists, museum curators and everyday golfers who care enough to ask where something came from and why it matters. Golf has always been a game of places, people and stories. The objects simply give those stories something to live in.
That is why organizations like the Golf Heritage Society are important. The Society promotes appreciation for golf’s history and traditions while bringing together golfers, writers, historians and collectors of the game’s artifacts and memorabilia. In a world that often rushes toward whatever is newest, that kind of mission matters.
It does not matter if someone collects rare clubs, tournament programs, books, medals, autographs, art, scorecards or nothing at all. The larger point is appreciation. Golf becomes richer when more people understand the road that brought us here.
Golf Heritage Spotlight
The Golf Heritage Society is devoted to honoring and preserving the history, traditions, artifacts and stories of the game. Founded in 1970 as The Golf Collectors Society, the organization brings together golfers, collectors, historians, writers, architects, hickory players and anyone who believes golf’s past should remain part of its future.
Collectors
Preserving clubs, balls, medals, trophies, programs, books and rare golf artifacts.
Historians
Researching the people, places and moments that shaped the game.
Writers & Storytellers
Keeping golf’s stories alive for new generations of players and fans.
In a golf world changing quickly through technology, media and new ways to experience the game, the GHS helps make sure the game’s memory is not left behind.
Here is where I think golf sometimes gets the conversation wrong.
We act as if tradition and innovation are opponents. They are not.
Golf has always evolved. The featherie gave way to the gutta-percha ball. Hickory gave way to steel. Persimmon gave way to metalwoods. Yardage books were joined by lasers and GPS devices. Range sessions were changed by launch monitors. Instruction has been transformed by video, biomechanics, data, remote coaching platforms and artificial intelligence.
None of those innovations erased golf history. They became part of it.
Today’s breakthroughs will someday become tomorrow’s artifacts. The launch monitor sitting beside a lesson tee today may one day help explain how golf instruction changed in the early 21st century. A modern driver, a digital scorecard, a tour credential, a media guide, a junior golf program flyer or even a social media moment could someday help tell the story of this era.
That thought should excite us.
History is not something that stopped. It is something we keep writing every day.
The key is not to reject change. The key is to make sure change still respects the soul of the game.
I have spent much of my career teaching young golfers, and I can tell you this with certainty: history still works with kids when we present it the right way.
Not every junior golfer needs a lecture on 19th-century clubmaking. But give them a chance to hit a hickory club and watch what happens. Tell them about a player who overcame something. Show them an old ball and let them compare it to the one they use today. Explain why Augusta National, St. Andrews, Pinehurst, Pebble Beach or a local nine-hole muni means something beyond the scorecard.
Curiosity usually follows.
Golf history helps connect grandparents to grandchildren, parents to kids and coaches to students. It gives families something to share beyond swing tips and score. It helps young players understand that the game they are learning has been loved, protected and passed forward by generations of people they will never meet.
That is incredibly powerful.
It is also one of the reasons golf is different from so many other sports. We do not just play in arenas built for the current season. We walk landscapes shaped by architects, superintendents, club founders, local players and communities across decades, sometimes centuries.
Every round has a past under its feet.
Golf does not need to choose between being old and being new. It needs to become better at explaining why both matter.
That is where storytellers come in.
Writers, broadcasters, coaches, teachers, historians, collectors, content creators and everyday golfers all have a role to play. We need people who can talk about golf’s past without making it feel dusty or distant. We need people who can talk about golf’s future without treating tradition like a problem to be solved.
That balance is important. If we only talk about history, the game can feel closed. If we only talk about innovation, the game can feel rootless.
The sweet spot is where reverence and imagination meet.
That is the version of golf I believe in. It is a game that can honor Old Tom Morris and use a launch monitor. It can celebrate Bobby Jones and welcome YouTube golf. It can protect major championship traditions and still find new ways to bring families, kids, women, beginners and casual players into the game.
Progress should not require amnesia.
I have often said golf is the greatest game ever invented because it allows us to compete against ourselves while connecting us with generations we have never met.
Every time we tee it up, we play a game shaped by people who cared enough to pass it forward. Some were champions. Some were club professionals. Some were course architects, greenkeepers, writers, collectors, volunteers, parents, teachers or local golfers who simply loved the game deeply.
That should mean something to us.
So yes, let’s embrace technology. Let’s welcome new ideas. Let’s keep making golf more accessible, more enjoyable and more relevant. Let’s celebrate the ways the game is changing, because some of those changes are long overdue and many of them are helping golf reach people it might have missed.
But let’s never mistake progress for permission to forget where we came from.
The future of golf is not built by choosing between history and innovation. It is built by respecting both.
The game deserves nothing less. And neither do the generations that will someday inherit it.
Preserve The Game
The Golf Heritage Society welcomes anyone who loves golf’s history and traditions, from lifelong collectors to curious golfers who simply want to learn more about the game’s roots.
Digital Membership
$45
Annual option listed by GHS for members who want digital access and connection to the Society’s resources.
Traditional Membership
$75
Annual option listed by GHS that includes printed issues of The Golf, along with member access and Society benefits.
Higher support levels, including Benefactor, Patron and Lifetime options, are also listed by the Society for those who want to help further its preservation mission.
Join The Golf Heritage Society Learn More About GHS
PGA of America Golf Professional Brendon Elliott is an award-winning coach and golf writer who serves as Athlon Sports Senior Golf Writer. Read his recent “The Starter” on R.org, where he is their Lead Golf Writer. To stay updated on all of his latest work, sign up for his newsletter or visit his MuckRack Profile.
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