The Starting Spot: Poche Wins Big Shallow, Flipping for Bass, and the Truth About Bass Sponsorship

June 24, 2025. In today’s edition of The Starting Spot:

- Keith Poche pulls off a Tackle Warehouse Invitationals victory on the James River and credits the win to his Gator Trax boat’s ability to get him where other boats can’t go.

- In the heat of the summer, more bass than you might realize use heavy cover in shallow water, and precision flipping baits at close distance is about the most exciting and effective way to catch them.

- A Bassmaster Elite Pro, pulls back the curtain about the reality of sponsorships in the world of professional bass fishing. A lot of people share a misconception about how it all works.

Poche finishes with just enough for wire-to-wire win on James River

by Jody White

Flipping for bass

by John N. Felsher

Why real sponsorships start with relationships

by Kyle Patrick

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