15 streetwear brands that are worth indulging in

Streetwear can't be discussed without Supreme. The skateboarding lifestyle brand was founded by James Jebbia all the way back in 1994—eons before Instagram clout and the SNKRS app. Rather than stay pigeonholed in the past, Supreme has evolved from strictly skater bros to women and every kind of person in between. Robert Sullivan expertly examined Supreme's rise from cult skate shop in SoHo to global fashion force for Vogue in 2017.

Jerry Lorenzo founded the behemoth streetwear brand Fear of God in 2013. The son of former MLB player and manager Jerry Manuel, Lorenzo worked in managing corporate sponsorships for the Los Angeles Dodgers (h/t Business of Fashion) before designing clothes that athletes everywhere are clamoring to wear.

Fear of God collided with Justin Bieber when Lorenzo designed his Purpose Tour wardrobe and merchandise in 2016. Kanye West has also been heavily associated. In December, Adidas announced a long-term partnership with Lorenzo to form Fear of God Athletics. Essentials, the third pillar of the label, is also a major power player in luxury streetwear.

Virgil Abloh founded Off-White in 2012. Name a celebrity, and he or she probably endorsed the brand in some way. As Kaitlyn Tiffany aptly put it for Vox, "Off-White makes plenty of clothes that are what you might recognize as high fashion, but it’s better known for things like $1,000 sweatshirts; pricey, tongue-in-cheek phone cases; buzzy collaborations that help fuel the $1 billion sneaker resale industry." The overriding truth is that if you are rocking something Off-White—with the recognizable quotation marks around any and every word—your street cred will automatically improve.

Justin Bieber has incomparable fashion influence, and he combined that with his personal tastes when he launched Drew House in January 2019. The smiley-face clothing brand introduces high-end silhouettes to a grungier feel. Wearing anything Drew, especially the cartoon character-laden sweats and tees, will instantly take you back to those free-spirited childhood days.

Adidas will always and forever predominantly be associated with athletic wear, and rightfully so, but collaborations with the likes of Beyonce (Ivy Park), Kanye West (Yeezy), and Pharrell, the Three Stripes has developed a significant hold on the streetwear game, too. Not to mention, a fire pair of sneakers does wonders for any outfit—and Adidas is always good for that.

So, the logic we just used for Adidas applies to Nike. The Swoosh has been a power player away from the basketball court or other sports fields since Michael Jordan signed his sneaker deal in 1985, resulting in over 30 Air Jordan silhouettes for sneakerheads everywhere to pine over. Beyond that, Nike has collaborated with streetwear staple Supreme since 2002 as well as Virgil Abloh/Off-White. More recently, Drake announced the launch of his Nocta label under the Nike umbrella—an unprecedented partnership that can only be compared to Jordan.

Vetements was founded in 2014 by designer Demna Gvasalia and CEO—and Demna's brother—Guram Gvasalia. The label's name is the French word for clothing, and it has paired its name with established brands such as Tommy Hilfiger, Reebok, and Umbro over the years. For more information, visit here.

Teddy Santis founded Aime Leon Dore in 2014. Since, it has drawn upon Santis' youth in Queens, New York, to create widespread appeal. "I’ve always said that streetwear is New York and in Queens, we have our own unique approach to it," he told END in an interesting interview you can read fully here. "I’m sure everyone feels this way about where they are from, but the music that came out Queens and how streetwear tied into that when I was growing up, is still my biggest inspiration behind the brand."

The Hundreds was founded in 2003 by Bobby Kim, who penned a love letter to streetwear in 2017, and Ben Shenassafar. In the label's own words, "The Hundreds’ apparel is reminiscent of ‘90s workwear and Californian subculture tribes."

NOAH was originally founded by Brendon Babenzien in the early 2000s, and he took what he learned as creative director at Supreme to revitalize the menswear label in 2015. Shortly after, Babenzien fulfilled a childhood dream by collaborating with English rock band The Cure to put a high-fashion spin on the evergreen and everlasting band tee.

Stüssy was founded in the 1980s by its namesake, Shawn Stussy, but has changed hands over the years. The line is as relevant as ever, though, with bucket hats, hoodies, T-shirts, and hybrid outfits for days.

Rhude was founded by Rhuigi Villaseñor in 2015 out of Los Angeles—"balancing luxury techniques with streetwear elements, showcased as ready-to-wear collections." Before your favorite celebrities and influencers were rocking Rhude, as GQ's Sam Schube wrote, Rhuigi "became MySpace pals with a group of insurgent, pre-fame fashion-heads: Travis Scott, A$AP Rocky, the designer Shayne Oliver. They realized earlier than anyone else that hip-hop and high fashion converged on the internet."

What's better than streetwear? Streetball. Bristol Studio, founded and designed by Luke Tadashi, is centered around Tadashi's childhood playing basketball competitively in Los Angeles. The clothing is influenced by basketball just enough to satisfy hoopers without driving away people who don't live and breathe the game. 

The world will soon know Evan Mock for his role in HBO Max's Gossip Girl reboot, but the pink-haired Hawaiian model and skateboarder also has a label called Sorry In Advance. The offerings include chains, hoodies, sweats, and tees donning its frowny face logo.

This is the most unproven brand on this list, but CREAVALLE has as much heart as any line going. Founded by Major League Soccer player Warren Creavalle alongside his cousin, Stephen, in 2014, the brand places an emphasis on "a generation of immigrant ancestors committed to change" and consistently weaves universal themes into each capsule. The most successful release to date was the Solidarity Tee worn by players, coaches, and staff during last summer's MLS is Back tournament as a statement of unity against racism and systemic oppression.