24 of the most memorable slogans

McDonald’s, arguably one of the most popular fast food destinations in the world, has had about two dozen or so slogans since the ‘60s, but in 2003, it unleashed what is their most popular to date, “I’m lovin’ it.” Armed with Justin Timberlake singing the original hook of the jingle, this slogan has had a couple follow it, but Ronald McDonald and Co. still fall back on the tried and true.

Capital One proves that if a company plays its commercials enough, people may not sign up for their credit cards, but they’ll definitely think Jennifer Garner is creeping around every corner, ready to ask, “What’s in your wallet?”

Saying your cereal is the breakfast of champions is one thing, but pairing that line with the world’s top athletes on your box? Genius.

Verizon just wanted people to know that when it comes to reception, it’ll be lost with anyone else but them. This is why Verizon consistently ranks at the top compared to its peers.

American has run on Dunkin for a long time, and people have known it, but it doesn’t hurt that the popular donut chain has gotten a boost from Oscar-winner Ben Affleck in recent years.

Life Alert is a very serious product with the most unserious commercials, which spawned the now comical scene of an elderly woman stuck on the ground proclaiming, “I’ve fallen, and I can’t get up.”

Skittles’ colorful slogan fits so right that many might think it dates back to when the fruity candy debuted in 1974, but it wasn’t until 20 years later that they unveiled “Taste the Rainbow.”

Brawny has that handsome man on their packaging, but Bounty will always have the better narrative.

When the centerpiece of a fast food joint is fried chicken, what else could the slogan be other than KFC’s? Nothing else would’ve felt right.

The gates hadn’t even opened and Walt Disney came out and said Disneyland was the happiest place on earth, and people have believed that sentiment since 1955.

Slogans that are as cute as their products do very well in this world — just look at Goldfish.

“Off the wall” helped Vans skate to legendary status when it comes to footwear.

While “Yo quiero Taco Bell” was once the gold standard for commercials, that little chihuahua came and went like most ‘90s trends, but “think outside the bun” is forever.

The US Forest Service wanted nothing more than to educate the public about fire safety and protect American forests and wildlife when, in 1944, they came up with this slogan, which would be associated with a bear in a hat.

Tony the Tiger had one mission: To make sure people knew that his cereal wasn't just basic and great; it went above and beyond with all those extra Rs.

Ask a group of people to name a battery brand, and Energizer will most definitely be the number one answer for a majority because of that pink rabbit banging those symbols again, and again, and again, and again, and — you get the point.

Why hasn’t Vin Diesel done a legit ad with Olive Garden?

Makeup isn’t a necessity, but rather a luxury one buys themselves, and L’Oreal wants their customers to know that they are worth it when they spend X-amount of dollars on their products.

Someone let that rabbit eat!

Target played with irony when they came up with this one because everyone knows that walking into a Target store is more like expecting to buy one thing and pay more than you bargained for.

The ‘80s loved putting older women in their ads, and Wendy’s was no exception with their wildly popular “Where’s the Beef?” campaign.

Steve Jobs and Co. thought so differently that they became billionaires and changed the world.

One of the biggest collective memories '90s kids have is the "Got Milk?" ads. The biggest celebrities posed with milk mustaches, and the commercials are some of the most unforgettable. However, with the likes of almond and oat milk getting hyped more and more, actual milk started to take a backseat. However, no one can deny that in the '90s, milk had one of the greatest ad campaigns.

“Just do it.” What does that have to do with shoes? Not sure, but it’s simple, and sometimes, that’s the best route to travel when it comes to a slogan. Ambiguity paired with a solid product will lead a company to be one of the top-selling shoe brands in the US. At least, that’s what one can hypothesize since Nike has a well-known slogan and makes up a healthy chunk of the shoe industry revenue in America.