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Godzilla Stomps Onto Pabst Blue Ribbon Beer Cans
The four kaiju themed PBR cans featuring Godzilla and others. Pabst Blue Ribbon/Toho International

This year marks Godzilla’s 70th birthday, and it’s been a busy one for the King of the Monsters. He started the year basking in the success of both Godzilla x Kong: The New Empire and Godzilla Minus One. He fought the heroes of the Marvel Universe, and even he got a burger named after him. So as his eventful milestone birthday year winds down, he deserves an ice-cold beer to soothe his atomic fire. And that’s where the folks at Pabst Blue Ribbon come in. This fall, PBR and Toho International will trade the iconic Pabst Blue Ribbon can design for original new Godzilla-themed beer cans. And you can check out the first images below: 


The four kaiju themed PBR cans featuring Godzilla and others. Toho International/Pabst Blue Ribbon

The Pabst Blue Ribbon x Godzilla cans and box art, Pabst Blue Ribbon/Toho International

The PBR x Mothra can. Toho International/Pabst Blue Ribbon

ThePBR x Mechagodzilla can. Pabst Blue Ribbon/Toho International

The King Ghidora x Pabst Blue Ribbon can. Toho International/Pabst Blue Ribbon

The Godzilla x PBR can. Pabst Blue Ribbon/Toho International

Art of Godzilla for his 70th anniversary PBR beer cans. Toho International/Pabst Blue Ribbon

The four kaiju themed PBR cans featuring Godzilla and others. Pabst Blue Ribbon/Toho International

Packaging art for the Godzilla x PBR beer cans, Pabst Blue Ribbon/Toho International

For the new Godzilla beer can designs, Pabst Blue Ribbon joined forces with the official Godzilla artist, Attack Peter, to create four original images. Each of them uses their signature hard-carved linoleum block print technique. Attack Peter’s Godzilla-related images will take over 60 million Pabst Blue Ribbon beer cans and boxes that arrive in stores starting this fall. It’s not just Godzilla on the beer cans either, joining him are fellow iconic kaiju Mothra, King Ghidorah, and even Mechagodzilla. A limited number of Godzilla Pabst Blue Ribbon cans will have a special ‘blue atomic breath effect’, which turns the can blue when it reaches the perfect frosty cold temperature. 


The PBR x Mothra can. Toho International/Pabst Blue Ribbon

Here’s what Toho International’s Kristin Parcell had to say about this newest beer collaboration for the fire-breathing, Tokyo-smashing giant lizard:

At Toho International, we’re always looking for new and innovative ways to expand Godzilla’s presence in culture. Partnering with Pabst Blue Ribbon, a historic brand with a rich legacy and passionate following fit for the King of Monsters, allows us to engage fans in a fresh and dynamic way.

The new PBR x Godzilla beer cans will arrive in stores this October, just in time for your Halloween parties.

This article first appeared on Nerdist and was syndicated with permission.

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