A hand holding a purple Taco Bell Mountain Dew Baja Midnight Taco Bell

Taco Bell Adds First New Baja Blast Flavor in 20 Years: The Purple ‘Mountain Dew Baja Midnight’

Originally posted on Nerdist | By Michael Walsh | Last updated Aug 13, 2025 5:39 PM ET

Taco Bell is finally going to do it. Or rather, Taco Bell is going to “dew” it. Again. More than twenty years after introducing Mountain Dew Baja Blast to its menu, the fast food chain is introducing another full-time version of the soft drink to its stores. Yes, joining the shockingly blue Baja Blast is a new flavor of the popular Taco Bell drink, which comes, this time, in purple. Customers can now wash down a Crunchwrap Supreme with Taco Bell’s Mountain Dew Baja Midnight.

What Does Taco Bell’s New Baja Blast Flavor, Mountain Dew Baja Midnight, Taste Like?

For the first time ever, Taco Bell is permanently expanding its Baja Blast flavor lineup. Mountain Dew Baja Midnight is only the second version of the cult cola to get its own forever spigot next to Baja Blast. But while this is a new Baja Blast flavor, fans can still expect the same Baja Blast-ness they’ve come to adore. In a press release, Taco Bell shares that this new iteration is an “unexpected purple twist on the iconic tropical lime flavor fans know and love,” as it combines the tropical lime taste of original Baja Blast with passion fruit.

Baja Midnight Is Taco Bell Purple

“Baja Blast has consistently sparked creativity, defied expectations, and continues to be a cornerstone of the Taco Bell experience,” said Taylor Montgomery, Chief Marketing Officer at Taco Bell, in a statement about Baja Midnight. “Our fans made it iconic, and they’re the reason we’re expanding the universe for the first time with Mountain Dew Baja Midnight. It’s unexpected, it’s Taco Bell purple, and it’s tasty enough to earn its place in the fandom.”

taco bell purple baja midnight and green baja blast Taco Bell

It’s too soon to tell if the purple color of this Baja Blast flavor will be enough to win fans over, but we’re certainly excited to give it a sip.

For a Limited Time, You Can Get This New Baja Blast Flavor in Frozen Form (But the Regular Version is a Permanent Taco Bell Addition)

Purple Baja Blast Midnight cups one regular and one a freeze Taco Bell

The new Midnight flavor will become a permanent part of Taco Bell’s soda lineup nationwide on August 14. But for a limited-time, customers can also nab a special extra cold version. Taco Bell also announced a special Mountain Dew Baja Midnight Freeze.

How will loyal fans react to this new beverage? Taco Bell and Mountain Dew Baja Blast go hand-in-hand. Same with Taco Bell and the color purple. Even if they like the original flavor better, it won’t matter. They’ll do every Taco Bell diehard does: order way too much and just get both.

This article first appeared on Nerdist and was syndicated with permission.

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