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The Los Angeles Dodgers and legendary anime studio Toei Animation announced an official partnership agreement that establishes a one-day stadium promotion for the global hit series ONE PIECE. The planned ONE PIECE Night will take place on Thursday, July 3 for the Dodgers’ 7:10 p.m. game against the Chicago White Sox.
“This exciting partnership between the Dodgers and Toei Animation will bring a fun-filled event to Dodger Stadium,” Dodgers executive vice president and chief marketing officer Lon Rosen said. “It’s great to showcase ONE PIECE, one of the most popular franchises in the world, to the best fan base in the world.”
During the special night at Dodger Stadium, which will include a variety of ONE PIECE activations in and around the stadium, the Dodgers will give away ONE PIECE co-branded straw hats to the first 40,000 ticketed fans in attendance, while supplies last, at the guest’s point of entry. After the game, there will be a special drone show featuring fan-favorite characters from the series.
“We’re thrilled to partner with the Los Angeles Dodgers to bring the global hit series ONE PIECE to Dodger Stadium on July 3 for a very special one-day promotion,” Toei Animation head of marketing and senior director Lisa Yamatoya said.
“We invite fans to join us for ONE PIECE Night, which will offer a truly memorable, one-of-a-kind entertainment experience, complete with a not-to-be-missed ONE PIECE drone show after the game!”
The Dodgers have announced numerous partnerships this year, including with JTB, Tokyo Electron, SeatGeek, All Nippon Airways, Hakkaisan Brewery Co., Nikaido Shuzou Company, and ITD EN Ltd.
What is ONE PIECE?
ONE PIECE is produced by Toei Animation and based on the best-selling manga of all time created by Eiichiro Oda. Now over 25 years since its Japanese TV premiere in 1999, this iconic episodic series has taken its place in mainstream pop culture, attracting millions of fans of all ages around the world.
Today, the franchise has grown to encompass 15 feature films, numerous video games, a trading card game and an ever-expanding catalog of licensed merchandise and location-based entertainment.
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