Dana White donates $10,000 to family of PFL staff member Jeff Brady who ‘died a hero’ saving two children

Brady’s family set an initial target of raising $50,000, and have almost achieved that within the early stages of the page being live. A statement on the page reads: “Jeff’s sudden passing has left a devastating void emotionally and financially.

“His twin brother Greg is now left to carry the weight of two households, including funeral expenses and daily needs, on a single income. The burden is heavy, and the road ahead will be long.

“The two boys rescued were his girlfriend’s young nephews and they both are going to need help with counseling and therapy. I know that Greg would never ask for this help but we know he needs this!”

Jeff Brady ‘died a hero’ as he saved two children from drowning

Brady passed away on July 5 while saving his girlfriend’s nephews from drowning over the holiday weekend. The 51-year-old jumped in to protect the two boys; 10 and 12, from a strong current in the Colorado River near Hidden Shores Resort in Yuma, Arizona.

Brady, from the San Diego area originally, had just moved to Arizona with his girlfriend to care for his aging father, according to the GoFundMe page. “He bought a new home to create a safe and peaceful space for his loved ones,” it reads.

“Living with him were the two people who meant the world to him, Elen, the love of his life, and his 84-year-old blind father. Elen had left her job in San Diego to become the full-time caregiver for Jeff’s father, dedicating her days to love and service.”

The page’s statement finishes with a message that reads: “Jeff Brady died a hero, but he lived as one too. Let’s rally together in his honor and show his family that they are not alone.”