Dana White explains monumental Paramount deal

On Monday, Paramount and the UFC announced a seven-year, $7.7 billion deal to be the exclusive provider of UFC content in the U.S. UFC CEO Dana White explained how the partnership came together and what it entails. 

"Our deal is expiring (with ESPN), so get out there and started shopping around. This is where we ended up, and I love it," White said on CBS Sports. "I love where this is headed. I love the idea of being on Paramount+. 

"When you think of these streaming services, live sports is so important because you have to tune in and watch it as it happens. And if you look at the moves they're making right now, and the content that they have. They just locked up South Park. They have Yellowstone, Mob Land which is a big hit, Tulsa King, and the list goes on and on. So, not only if you're a UFC fan, you get away from the pay-per-view model and you just pay $12 or $13 a month, whatever it is, and you get all this other programing plus all the UFC content."

With the new deal, the fight promotion will exclusively air 13 "Marquee Numbered events" and 30 Fight Nights. Select events will simulcast on CBS with all events included with Paramount+ subscription. It's a deal that White sees as getting the promotion closer to his overall vision of the sports' future.   

"This is all the things I used to dream about. My big thing was, I believed that one day we would be on a platform where the entire world could watch the fight at the same time and on the same channel. We're definitely getting closer to my vision with that," White said. 

"This is a great deal for us. Not only us, but our athletes and our fans."