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Joe Rogan Doesn't Hold Back On UFC's Move To Paramount

Originally posted on The Spun | By Chris Rosvoglou | Last updated Aug 14, 2025 2:50 PM ET

Unsurprisingly, Joe Rogan shared his thoughts on UFC's deal with Paramount during the latest episode of his podcast.

Paramount will be the home of all UFC fights, including their 13 marquee events, starting in 2026. The network reached a seven-year agreement with TKO Group that has an average annual value of $1.1 billion.

"This deal puts UFC amongst the biggest sports in the world," UFC CEO Dana White said. "The exposure provided by the Paramount and CBS networks under this new structure is a huge win for our athletes and anyone who watches and loves this sport."

Rogan, a UFC color commentator, let his podcast viewers know that he loves this deal for both sides.

"All the events are going to be available to everybody for free. Every pay-per-view, every fight card that they have … everything is going to be available for free. It’s an amazing deal," Rogan said. "And it’s a super smart deal for Paramount. What a great move. To not just have the UFC for seven years, but have it for free."

Rogan is convinced this deal will help UFC's popularity reach new heights.

"Let’s say it’s 10 bucks. That’s $120 a year, and you get to watch every UFC pay-per-view? Two UFC pay-per-views is like $140 bucks … so [now] you get all of them? Everything’s free? That’s incredible. This sport is going to go f***ing hypernova."

Obviously, everyone at Paramount would love nothing more than for UFC's popularity to skyrocket over the next seven years.

"Paramount's advantage lies in the expansive reach of our linear and streaming platforms," Paramount CEO David Ellison said. "Live sports continue to be a cornerstone of our broader strategy -- driving engagement, subscriber growth, and long-term loyalty, and the addition of UFC's year-round must-watch events to our platforms is a major win."

This article first appeared on The Spun and was syndicated with permission.

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