Jon Jones shares major post-retirement plan as he sets out to build a ‘true legacy’ outside the UFC

On Monday, Jones revealed he is the new Chief Performance Officer at Ketone-IQ.

The company is known for their ketone ester drink, which is designed to provide sustained energy and sharp focus.

“I couldn’t be more thrilled to announce my new position at Ketone as their Chief Performance Officer,” Jones posted on Instagram.

“It’s been great in the cage, but I want my true legacy to be the way that I conduct business, putting my best foot forward in everything that I do. Ketone-IQ has been a game-changer in my daily life, giving me more mental clarity, focus, and fuel to take me through each and every day.

“I believe in it so much that I became a co-owner of the company. Try it, this stuff slaps.”

Why did Jon Jones retire?

After more than a decade at the highest level, Jones has chosen to retire at 37, with his name remaining one of the strongest on the UFC’s GOAT debate.

Since his victory over Stipe Miocic in November 2024, fans had been calling for a clash between him and Tom Aspinall – but the American fighter never seemed tempted by the idea.

After several months without stepping into the Octagon or even scheduling his next fight, Jones finally decided to hang up his gloves last weekend.

In his retirement statement, Jones thanked the fans, fellow fighters, and everyone who’d supported him throughout his career.

“Today, I’m officially announcing my retirement from the UFC,” he said. “This decision comes after a lot of reflection, and I want to take a moment to express my deepest gratitude for the journey I’ve experienced over the years.”

“From the first time I stepped into the Octagon, my goal was to push the boundaries of what was possible in this sport. Becoming the youngest UFC champion in history, defending my title against some of the best fighters in the world, and sharing unforgettable moments with fans across the globe — these are memories I’ll cherish forever.”

“I want to thank the UFC, Dana White, Hunter Campbell, Lorenzo Fertitta, God, my family, coaches, teammates, and all the fans who have stood by me through every chapter. Your unwavering support and belief in me have been my foundation.”

“To my fellow fighters, thank you for bringing out the best in me and for the respect we’ve shared inside and outside the cage. As I close this chapter of my life, I look forward to new opportunities and challenges ahead.”

“MMA will always be a part of who I am, and I’m excited to see how I can continue to contribute to the sport and inspire others in new ways. Thank you all for being part of this incredible journey with me. The best is yet to come.”