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Sean O’Malley admits envy over Ilia Topuria’s Richard Mille deal

Originally posted on HITC | By Donagh Corby | Last updated Mar 31, 2026 11:27 AM ET

Sean O’Malley has admitted he’s a bit envious of Ilia Topuria’s new partnership with Richard Mille.

The luxury watchmaker is one of the most exclusive brands to back a UFC fighter in some time, and Topuria recently appeared in their latest ad campaign. Even the least expensive Richard Mille costs around $120,000, and only six of their watches come in under $250,000.

While O’Malley is already linked with Jake Paul’s ‘W’ brand and other endorsements, he has openly spoken about his interest in securing something similar to what Topuria just landed.

O’Malley admits he’s envious of Ilia Topuria’s Richard Mille advert

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Speaking on a video discussing his upcoming UFC White House fight with Aiemann Zahabi, former bantamweight champion Sean O’Malley touched on his opponent signing with Drake’s OVO label. While he noted that it was something to admire, he said there wasn’t a lot to be jealous of.

O’Malley added that the partnership didn’t feel like something Drake personally decided on. But when it comes to things he would like for himself, he pointed to Ilia Topuria’s recent deal with Richard Mille.

“I am jealous, I haven’t felt the jealousy emotion in a long time,” O’Malley said during the lengthy ‘Bro’Malley’ YouTube video. “But I felt it when Tim [Welch] sent me a screenshot of Ilia signing with Richard Mille. I was like ‘oh, that’s sick’.

“But I’m also like ‘dude, he knocked out three legends, three Hall of Famers in a row, he’s headlining the White House, well deserved, 100 per cent’, he deserves it… I do have two Richards though! He probably had one too. It’s cool though, I was like ‘that’s sick dude’, that’s f—ing cool.”

This article first appeared on HITC and was syndicated with permission.

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