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Zuffa Boxing Is Born

Originally posted on Dice City Sports | By Robert LaMar | Last updated Jun 19, 2025 9:43 PM ET

TKO Group Holdings, Inc now has an official name for its new boxing venture. That fulfills a life-long dream and ambition for UFC President Dana White. White confirmed with Sports Business Journal that the promotion will officially be known as Zuffa Boxing. The venture was unofficially called “TKO Boxing” prior to the official announcement of the property.

The announcement comes after an “X” account for Zuffa Boxing started promoting the megafight between Canelo Alvarez and Terence Crawford on their page. That bout now looks to be the first event under the new official banner. The unveiling of Zuffa Boxing also comes after White announced that Canelo-Crawford will be hosted at Allegiant Stadium on September 13th. But this venture is long overdue!

A once in a lifetime fight!!! @Zuffa_Boxing @Canelo vs @terencecrawford is LIVE GLOBALLY on @netflix September 13th #CaneloCrawford pic.twitter.com/gDF3jNL0VF

— danawhite (@danawhite) June 10, 2025

This is a life-long dream for the UFC president, who initially wanted to enter the boxing business. White began boxing at 17 years old and even started his own boxing gym in Boston with former Golden Glove champion Peter Welch.

Idea in the making

White has teased the idea of Zuffa Boxing for several years. Stating that he will right what is wrong with boxing. He went as far as filing for the trademark as far back as 2017. This latest filing happened on May 14th. Zuffa is the name of the company that the Fertitta brothers and White used to buy the UFC back in 2001.

This past March, White and Turki Al-Sheikh announced that they would start a partnership in the boxing business. White handling promotion for Canelo vs Crawford. but what was a dream has now become a reality for White. He’ll be working with two of the biggest promotions across combat sports.

This article first appeared on Dice City Sports and was syndicated with permission.

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