Andrew Nelles / The Tennessean / USA TODAY NETWORK via Imagn Images

13 and Done: Nashville Superspeedway Breaks NASCAR Xfinity's Historic Viewership Run

Originally posted on Athlon Sports | By Swaraj Patil | Last updated Jun 4, 2025 11:39 AM ET

The NASCAR Xfinity Series was on fire this year. For thirteen straight races, over a million people tuned in to watch every single event. That's the best streak the series has had in almost a decade and it showed just how much fans love what they're seeing on The CW.

But all good things come to an end. The Tennessee Lottery 250 at Nashville brought in 988,000 viewers, falling just short of that magic million mark. Still, it was the most-watched Xfinity race at Nashville since they started racing there again back in 2021.

Here's the thing though – the numbers are still pretty amazing. Those first thirteen races averaged 1.176 million viewers, which is 20% higher than the same time last year. Back then, they were only getting about 978,000 viewers per race on average.

What's really helping is that The CW puts these races on free-to-air coverage instead of cable broadcast. More people can watch without paying extra and that's making a huge difference. It's the first time in the series' history that every race is free to watch.

Even with the streak ending, the Nashville numbers showed continued growth. The 988,000 viewers represented a 29% increase over the fourteenth race of 2024 at Sonoma Raceway, indicating that while the milestone run concluded, overall viewership remains robust and well above last year's pace.

.@TheCW got 988,000 viewers for Saturday's NASCAR Xfinity race at Nashville, ending the series' streak of 13 straight events over 1 million to kick off the season, in what was the best start in nine years. pic.twitter.com/q1qlZ9TV1C
— Adam Stern (@A_S12) June 3, 2025

So yeah, the streak is over at thirteen races. But the bigger story here is that more people are watching NASCAR Xfinity than ever before and that's pretty exciting for the sport.

This article first appeared on Athlon Sports and was syndicated with permission.

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