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Bubba Wallace Featured in Upcoming Super Bowl Ad

Originally posted on Athlon Sports | By Jonathan Howard | Last updated Feb 6, 2026 11:21 AM ET

As part of the Super Bowl commercial onslaught, Toyota will have two 30-second ads. Fans watching the Big Game will be able to catch Bubba Wallace in the new "Where Dreams Began" ad.

Bubba Wallace is one of the most recognizable names and faces in all of NASCAR. It is not surprising that he would be featured in a major ad like this for Toyota. 23XI Racing and Denny Hamlin have to be more than happy to see their driver in spots like this. He won't be the only NASCAR name on the screen. Jesse Love will also be featured in a Super Bowl ad.

Also featured in the ad is Puka Nacua of the L.A. Rams and Oksana Masters, U.S. Paralympian. The ad shows "younger" versions of the athletes, cheering them on and giving them advice, and the older versions even cheer on their younger selves.

The video, shared by Adam Stern of Sports Business Journal, will be just one of two ads for Toyota. Sounds like a lot of money for the Big Game.

Bubba Wallace during qualifying at Phoenix Raceway.Gary A. Vasquez-Imagn Images

NASCAR driver @BubbaWallace is featured in one of @Toyota's two new Super Bowl ads set to air this Sunday.

➡️ The 30-second spot, "Where Dreams Began," also spotlights @RamsNFL wide receiver Puka Nacua and U.S. Paralympian Oksana Masters. pic.twitter.com/ePqnHwqvSG
— Adam Stern (@A_S12) February 6, 2026

Bubba Wallace is hoping to build off of his success last season. Perhaps the Chase format will even benefit him more than the previous playoff format. Winning multiple races has to be the goal at this point. 23XI Racing has shown that they can compete at a high level, even win a regular-season championship. Wallace has to step up as well.

23XI Racing has put the lawsuit behind them. There aren't nearly as many distractions. This is also the second year of the No. 35 car with Riley Herbst. So, the organization should be well adjusted to having three full-time cars.

With appearances in Super Bowl ads, Bubba Wallace continues to build his brand and reputation. Will he be able to match it with his performance on track? That remains to be seen, but it will be fun to find out.

This article first appeared on Athlon Sports and was syndicated with permission.

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